The Full
Picture
Build the Business Behind Your Lens
A 6-week small group coaching experience for photographers who are already shooting — and ready to build a business that actually works.
You're good at photography.
The business part is another story.
You're booking sessions. You're delivering galleries you're proud of. But something isn't adding up — and you know it's not your photography.
Six weeks to build
the whole thing.
The Full Picture is a small group coaching program — just four photographers — designed to give you the business foundation you never got. We go week by week through every piece: pricing, branding, client experience, marketing, delivery, and growth.
You'll leave with real systems, real templates, and a business that runs like one. Not a course you forget about. A build we do together.
Six weeks.
Every piece covered.
Pricing for actual profit — not just covering costs. Understanding your cost of doing business and setting income goals that mean something.
Defining who you actually want to work with, what makes you different, and how to talk about your work in a way that attracts the right people.
Inquiry to booking workflow, contracts, what to send and when — a client experience so dialed in that people refer you before the gallery is delivered.
Instagram, word of mouth, and referral systems that work. How to show up consistently without feeling like you're constantly performing.
Gallery delivery, product offerings, getting reviews that bring in more of the right clients — and repeat business that sustains you.
When and how to raise prices, what to outsource first, and how to build a business that fits your life instead of consuming it.
Everything you need.
Nothing you don't.
A focused 20–30 minute lesson each week you can watch on your own time before our group call.
One 60-minute live call each week. We go deeper, answer your questions, and build together in real time.
A private community between calls — for questions, wins, feedback, and the kind of support that actually moves the needle.
Email templates, a pricing calculator, contract language, and workbooks you can put to work immediately — not someday.
Hi, I'm [Your Name]
I'm a newborn and family photographer — and a Finance & Operations Manager in my 9-to-5. Running a photography business on the side of a demanding full-time role means I've had to build systems that actually work, not ones that require me to be available every minute.
The business side of photography isn't taught anywhere. Most of us figure it out the hard way — undercharging, over-delivering, and wondering why it never adds up. I've been there, and I've built my way out of it.
That's exactly what The Full Picture is: everything I wish someone had handed me, built into six focused weeks, with real support along the way.
Founding member
pricing.
This is the first time I'm running The Full Picture. In exchange for your feedback and your trust, I'm offering this cohort at the lowest rate this program will ever be.
One-time payment · 4 spots total
A few things
people ask.
Not at all. Many photographers in this program are building their business alongside a job. If anything, that makes the systems and structure we build together even more valuable.
This program is designed for photographers who are already shooting — meaning you've had at least a few paying clients. If you're still very early, we can talk through whether it's the right fit.
Plan for about 2–3 hours per week — the video lesson, the live call, and a bit of implementation time. It's designed to fit around a full life, not demand one.
Every call is recorded. You won't fall behind — but showing up live is where a lot of the value lives, so we'll share the schedule in advance so you can plan around it.
Because this isn't a course you buy and forget. It's a real build with real support — and that only works in a small group where everyone gets attention. Four is intentional.
Ready to build
the full picture?
There are 4 spots. Tell me a little about where you are and what you're looking for — I'll be in touch within 48 hours.
I'll respond to every application personally within 48 hours.